Coachella Magazine 2020

Superbloom x Coachella Magazine x Villa Royale

Tuesday January 28, 2020 - Introducing Superbloom member and Coachella Magazine founder, Jorge Perezchica. Jorge and his talented media house are the ground zero for Arts, Culture, Music and latest happenings in the Coachella Valley and Greater Palm Springs.

From highlighting intimate Arts & Culture gatherings to mainstream music festivals and fashion shows, Coachella Magazine brings a fresh, unique and original perspective to the desert, cross-pollinating artists and collaboratives of all kinds.

So when Coachella Magazine reached out to Superbloom for the launch of their new style guide and TV series, Chellastyle, we were pleased to help with the wardrobe for their 2020 campaign - hosted at boutique hotel and Palm Springs hidden gem, Villa Royale - one of the newest staples for culture in the desert.

It was a beautiful day of collaboration with this particular crew of Superbloom members, all up-and-coming-industry talent from stylists, models, and hairdressers, to photographers and media personalities.